Company News

Amazon Creates Its Own Skin Care Line

Belei is a new 12-SKU range of products.

Author Image

By: Christine Esposito

Editor-in-Chief

Amazon has rolled out its own skin care line called Belei, billed as line of “high-quality skincare products that offer solutions for various skin types and feature ingredients with proven effectiveness.”The collection has 12 different products. “Our goal is to help customers spend less time and money searching for the right skincare solutions,” said Kara Trousdale, head of beauty for private brands on Amazon.com. “We took a simple, no-nonsense approach when creating Belei, develo...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters